The Web’s New Gold Mine: Your Secrets

Marketers are spying on Internet users – observing and remembering people’s clicks, and building and selling detailed dossiers of their activities and interests. The Wall Street Journal’s What They Know series documents the new, cutting-edge uses of this Internet-tracking technology and the implications for consumers.

Read the complete article in the Wall Street Journal.

The Web marketing ecosystem (click on image to enlarge and click again for full resolution):

Source

Fortunately there are solutions offered in How to Avoid the Prying Eyes. Also consider the article from CERT on securing your browser.

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