Media Monitoring Trumps Polling Spending

The Harper government spends more money keeping track of what the media is saying than it does soliciting the opinions of ordinary Canadians, a Citizen analysis of contracting records shows.

The government has been steadily increasing the amount it pays for private “media monitoring” services over the past three years, after dramatically slashing spending on public-opinion research.

The prime minister’s own department, the Privy Council Office, is the leading spender on media monitoring, the data show, having run up a bill of $3.8 million keeping tabs on newspapers, broadcasters and websites since 2008.

Over the last three years, the federal government has tendered media monitoring contracts worth $38.7 million — ahead of the $29.6 million contracted for polls and focus groups during the same period.

More at The Ottawa Citizen

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